Nurture advocacy from afar
Danone had thousands of product consultants in retail stores across China

How to keep them motivated and engaged when they’re so far removed from the decisions being made at HQ?
This program helped me to understand the product and increase my knowledge. Please continue!
Feedback from DANONE Employees
They built Danone PC Moments using Pullpath.
Knowledge path to educate & test about key product information
Sharing path to gather photos & share best practices with each other
Practice path to give weekly challenges on customer acquisition
Rewards ranged from JD.com vouchers to an invite to Shanghai HQ
I learned a lot of product knowledge and great tips from colleagues from across China. It helped to improve my sales skills and learn how to better promote our brand awareness.
Feedback from DANONE Employees